![]() ![]() The reason you write a title is because you want a reader to click on it. ![]() The fact is that every single title is clickbait. It’s a little unfair that clickbait is a pejorative. Every title is bait to get readers to click Therefore, writers face a constant challenge of writing titles that are as close as possible to clickbait without going over the line. If you drop an article with a clickbait title into a quality traffic funnel, you’ll get a ton of views. However, we also have to recognize that clickbait does work. If you use clickbait, you’ll ruin your own reputation. The problem with clickbait is that it has the effect of driving away readers. We use the word “clickbait” to describe titles that lack dignity. Nope! You want your lemonade stand in a high traffic area, preferably with parking and a stop sign. If you set up a lemonade stand, you don’t want to put it on some dusty road that only one car uses per year. The reason writers place their work on certain platforms is to get the advantage of a traffic funnel. Those are like the buttons in the elevator that take the reader to your floor. That’s why we place such a huge emphasis on the title and the featured image. ![]() However, if a reader doesn’t pick up your book, open the cover, and start reading, the brilliance of your hook is rendered useless. We spend a lot of time talking about the “hook” in the first paragraph. Getting your work seen is a huge challenge for any writer. ![]()
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